It may seem to obvious but graphics in marketing, really are the backbone of advertising to your potential intended target. Frankly, anyone can put up a simple image - but one that is designed more tailored to a particular need, one that comes with a particular designed message, can mage a massive difference to sales numbers, walk-through or further website follow through numbers. Graphics when marketing, should never be taken lightly or left abandoned.
In "Image Matters", a further informative C&G page devoted to the subject, we delve further into why graphics are ultra important. Here, for the moment, it is suffice to say that graphics plays its part being a marketing bedrock.