Mobile Usage


48.7% using standard PC or laptop to access the internet 


51.3% now using either their phone or tablet to access the internet


76%+ European rate of mobile broadband subscription

In 2016 a crucial point has been crossed in terms of internet usage. 51.3% of global users are using their hand-held devices to access and also buy across digital wireless networks - in other words their tablets or their mobile phones.

This is a significant 'Rubicon' point in the history of internet usage in a number of ways. For a start, the continuing global drop in the use of desktop PC's and laptops (bad news itself, for those manufacturing those items) is again, leaving some people, services and businesses in marketing, lagging behind - and they are largely unaware of it.

Many sectors, already struggling to even start their approach to creating their own internet presence along with adoption of skills needed to do so, now has to get their heads around the fact that those already accessing 'the net', are changing their methods in how they do so.

Such is the fast speed of change in information technology and how it's accessed or applied, many today face a constant struggle of 'catch-up' just in order to maintain their now vital digital online existence.

For those who have maintained a previous form of internet presence, they too have to again, address the format structure of their online locations. In other words, for years many constructed websites were built for viewing across computer or laptop screen. It was thought that for a long time, this would be the main method that the internet would be majority accessed and viewed. This is no longer the case.

The raging speed of technology and social behaviour change, brought about in part due to a greater digital connected world, is now also forcing those already online with their web locations, to go back to the drawing board and rebuild their visual presence.

Websites out of date.

If we were to speak in time length terms of human existence, the age of the internet would be a possible blink of an eye within that extensive period. Yet, within that very brief timespan alone, the invention of the internet and subsequent public use, much has fast changed.

Old websites, physical look constructed for the way it was thought they would be viewed for some time, now have to be redesigned. These existing web locations do not screen alter themselves to accommodate the fast changing methods in which they are now further viewed. Old style websites do not have the capability to recognise that they are being accessed on a smaller screens such as a phone or wireless tablet.

In order for individuals, services and businesses to continue a now vital online existence, they have to switch their website content to a new form of web-page structure called a "Responsive Website".

In order to ensure better penetration into national and global markets, they must have websites that is able to physical screen adjust themselves according to the digital device that they are accessed from.

Old designed web sites not 'responsive', show themselves running off the screens to the side, on today's phones and tablets. Viewers are left frustrated by having to do a lot of scrolling from side to side, back and forth, in order just to be able to full view an online location. Web browsers quickly seeing that they face such a frustrating task, instead often switch away, to find a more easier accessible location. Automatic responsive websites are now vital.

The implication is obvious - if some are not able to reach a desired audience through mobile access, if some are not providing an easy mobile experience, those same people and any similar business too, will miss out on clear advantages now available - that are being used by competing competitors.

India internet usage through mobile devices
USA mobile phone internet penetration
Mobile usage for apparel search
Digital ad spending (up 23% in one year)
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