- SEO -
Search Engine Optimisation
(short explaination)

Part of having an positive effective presence across the internet, involves having a fine tuned SEO set-up. SEO can be considered as a collection of professional strategies, techniques and tactics that can be used to increase visitor numbers to a website. Part of the way this is done, is by creating a high-ranking placement in the search results page of a search engine (SERP). Web search engines such as Google, Bing, Yahoo, etc, are focused on for this.

SEO techniques are also instigated when building a website (or trying to later improve its ranking as already mentioned). Doing just this however is only the start on the path to sought improvement. There are additional methods needed to be completed, to successful gain better ranking sought.

On average there is ten listed results on a search page. they are lined downward by rank. The highest rank (the most effective SEO'ed) being at the top. The higher a page is on the search results page, the better the opportunity is that the site's click-through rate is. Their ability to ability to attract searchers has caused them to go further within that site, clicking through to more internal content.

Search results at the top positions receive much more traffic far more so than results down of off the first main search page. Here too, is where Clear And Graphic can assist.

From website creation with SEO inserted from the start, to examining pre-existing sites, we then improve web location rankings by instigating the improvements needed.


Does an online site really need SEO?

The short answer to the above is "Absolutely". The majority of all web traffic comes from the major search engines such as Google, Bing, and Yahoo!. Search engines are the primary method of navigation for most Internet users - while some also come from social sites such as Facebook, Instagram and Twitter, etc.

Search engines provide targeted traffic, i.e.; people actively looking for what you wish to be seen offering.


If constant data gathering search engines cannot find your site, thus add your content to their indexing databases, individuals, groups and businesses miss out on available opportunities to drive traffic to their specific site.

Past examples has ex[posed that search engine traffic can make a serious difference to success being achieved. Targeted traffic to a specific website through search engines, provide additional publicity, finance and more, that other forms of marketing fail to provide.

Incorporating time toward indicating SEO or enhancing a minimal existing set-up, can have a dramatic rate of return compared to other types of marketing and promotion.

SEO is about helping search engines discover what each page is about, and how from that, it then may be useful for people searching. Without SEO an online web location can be near invisible to search engines.


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