Video Creation

Visual Advantages

There can be no doubt. The use of video presentations in the world of marketing is a superior method to getting one's message out.

Separately, static graphics and audio, each on their own have their roles to play when trying to inform an intended audience about something.

When combined however into a moving multi-media package such as a slick video presentation,  audio and graphics combined not only help to transfer your message to a targeted audience - it does it much faster. It also increases branding recognition and memory retention, to a higher percentage of numbers.

The use of video insertion in on the rise when it comes to online marketing. It is fast and it's always been found to greatly enhance purchasing decisions. Despite this, many locations on main websites, Facebook and more, fail to take advantage of an opportunity to increase sales or public awareness on issues and more.

Video usage is not just about telling people - it's showing also. The use of such more effective methods has already been proved to have a made a major difference. See: "46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video" (link).

With Youtube now being the second most used search engine, the potential is there for the taking by those enterprising enough. "Show and Tell" can be made far more effective.

A report entitled “The Science of Social Video: Turning Views into Value” (link) highlights many aspects. Here is a few of them:

  • Consumers spend around 6 hours per week watching video content on social media networks
  • 67% of respondents said that watch more video on social networks than they did a year ago
  • 46% of consumers said they’ve made a purchase as a result of watching a brand video on social media
  • 76% of people said they were more likely to watch a social video if recommended by friends or family

Over 50% of social video views currently take place on YouTube, 36% are through a Facebook connection, and the remaining 14% is divided over networks like Instagram, Twitter, and Snapchat.

 

 

 

When combined however into a moving multi-media package such as a slick video presentation,  audio and graphics combined not only help to transfer your message to a targeted audience - it does it much faster. It also increases branding recognition and memory retention, to a higher percentage of numbers.

Speaking of numbers, 65% of video viewers watch more than 75% of a video. This is more than can be said for just text based content.

Standing Out.

There can be no doubt. The use of video presentations in the world of marketing is a superior method to getting one's message out.

Separately, static graphics and audio, each on their own have their roles to play when trying to inform an intended audience about something.

 

It should be noted also that the use of video in even emails, doubles the click-through rates of recipients. More effective emails? Serious people in business say "Yes please!"

Content Drives Action

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Direct Approach.

Using the more direct approach, gives a person or business an ability to by-pass traditional attempts to access newspaper, radio media, be it local or national based.

In the past, submissions were supplied to media. These were items that was considered by a supplier, to be interesting or new. After submission, the media editorial process would then decide to print, mention or just ignore them. people or businesses then looking to see or hear their material later, were left disappointed.

Their message was rejected for sharing. An intended audience was left in the dark - and didn't know they were!

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By-pass.

Personal or business websites are therefore more effective in by-passing this editorial filter. No longer does do people have to rely on traditional media to bring them every scrap of news.

A sites ability  to expand news to an audience is further enhanced greatly by use of video content. Where long text might be seen and then largely ignored, inserted video content greatly by-passes this problem too.

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It's Not For Me!

There is still some business out there that think the old forms of traditional exposure, is the only form of exposure possible for themselves. The sales 'bricks and mortar' of their business they feel, lines in the same traditional ways of advertising.

In reality, nothing could be further from the truth, speaking of bricks and mortal, all you need to do is go HERE to see how times have changed. The Concrete Network in America has took itself online. The building business - what makes up its very components - has gone web based, graphic and now more video usage (see HERE).

The results for them alone, has been remarkable. Businesses through the network has seen their sales jump up up to ten times in number. Their ability to not only speak direct to their potential and later repeat customers, has had a dramatic affect.

Their ability to instantly get their message out, face to face through video, has given viewers a method in which to better gauge accuracy of stated claims and also build up faster, brand recognition. ...All done far more effectively.

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A Wider Audience.

Where previously people and businesses were hoping, through time consuming efforts made, to get their items publicised though one form of traditional media - this too can now be resolved as a previous difficulty.

Video creation is not an opportunity for the publicising of news toward a targeted audience, as a once-off rare opportunity, it can be a continuous repeated, fast method to reach out to many - rather than a select few.

The Ultimate Question.

When it comes down to the crunch, you have to have to ask yourself "What am I waiting for?".

  • Video content has been proven to higher drive sales.
  • Video creation has far increase customer interaction.
  • Video usage get a message home far quicker.
  • Video material provides greater reassurance on making purchasing decisions.
  • Video adverts vast improves click-through rates.
  • Video is faster for customers who are more time limited.
  • Video's shared, can later be repeated (unlike a traditional advert) at little or no extra cost.

So the ultimate question is: "What are you waiting for?"

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